Goop - a luxury beauty and wellness brand - has announced its plan to launch disposable diapers. Yes, it's okay to be confused but the idea is real!

The Goop’s Diaper

In an Instagram post, Goop revealed and described their version of diapers. “The Diaper” as they described is a disposable nappy, which is lined with virgin alpaca wool and styled with amber gemstones. A pack of 12 diapers will cost a whopping US$120!! The diaper is said to be infused with a scent of bergamot and jasmine to keep the baby feeling fresh and revitalised. The announcement of baby diapers costing a fortune has left everyone bewildered, and this kind of reaction usually occurs when Goop launches a new product. However, there hasn’t been any confirmation made yet by Paltrow’s company.

Karolina/Pexels | The Diaper Goop will be launching is made of alpaca wool to be super soft on the skin.

Paltrow On Diaper tax

In a published article on Mother’s day, Paltrow shared her concern about the price of diapers and also admitted that she had never thought of it before. Paltrow added that she got to know about the “diaper tax” when her team at Goop highlighted this to bring it to her attention.

Nataliya/Pexels | A high tax rate on diapers is a serious concern for low-income families.

Despite being a necessity, in 33 states it was charged as a luxury item. Depending on the state, the tax can increase the cost of the diapers between 1.5% and 7%. The high price makes diapers the fourth highest household expense for many families.

Anna Shvets/Pexels | Goop’s idea of a gold adult toy also proved to backfire

Why Do People Doubt Paltrow and Goop

Paltrow has faced allegations that her company made unscientific claims about some of their products, and, due to this, they paid hefty settlement fines. Goop’s products have also been in the limelight due to the infamous jade egg controversy. Another reason why Goop faced backlash was for suggesting women steam their vaginas. Other infamous products include a 24-karat gold adult toy and a DIY coffee enema kit to be sold online. However, the diaper seems like an attempt to highlight an important issue but you can't blame people for being skeptical, owing to the past Goop products. People pointed out that the prevailing infant formula shortage will make even the well-structured post about $120 diapers look meaningless.