PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old shoots woman brandishing knife at former Good Shepherd hospital in Allentown”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Allentown
– Relationship: N/A
– Shocking element: Teenage shooter
– Information gap: Why did the teenager shoot?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including a specific minor age and a shocking detail, creating intrigue and prompting readers to click for more information.