PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“53-year-old teacher found dead in Lake Michigan near Robert Healy Elementary School. What led to her tragic end in Chicago?”
KEY ELEMENTS:
– Age: 53-year-old
– Location: Chicago
– Relationship: Teacher
– Shocking element: Body found in lake
– Information gap: What caused her death?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the victim’s age, relationship, and a shocking discovery, creating a compelling information gap that will drive clicks.