PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old inmate charged with murder after violent attack on fellow prisoner in Calipatria State Prison”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Calipatria State Prison
– Relationship: None
– Shocking element: Violent two-on-one attack
– Information gap: Why did the 15-year-old commit murder?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including the specific age of the young inmate and the shocking violent action, creating an information gap that intrigues readers.