PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“7-year-old accused of killing ex-wife and her dentist husband in Chicago”
KEY ELEMENTS:
– Age: 7-year-old
– Location: Chicago
– Relationship: None
– Shocking element: Child accused of double murder
– Information gap: How did a 7-year-old commit this crime?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including a specific minor age and a shocking detail, creating intrigue and prompting the reader to click for more information.