PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old doctor charged with murdering ex-wife and her husband in Ohio”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Ohio
– Relationship: Ex-wife and her husband
– Shocking element: Doctor accused of murder
– Information gap: Why did the doctor commit this crime?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including the specific age of the perpetrator, a family relationship, and a shocking crime, creating a compelling information gap for readers.