PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old ex-husband charged in double murder of Ohio dentist and wife, set to appear in court in Chicago”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Chicago
– Relationship: Ex-husband
– Shocking element: Double murder
– Information gap: Why did he commit the crime?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including the specific age of the perpetrator, a family relationship, and a shocking crime, creating a strong information gap that will drive clicks.