PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old chef charged in string of bank robberies, linked to 2018 Orinda case in Bay Area”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Bay Area
– Relationship: Chef
– Shocking element: String of bank robberies
– Information gap: Why did a young chef turn to crime?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including a specific minor age, family relationship, and a shocking element, creating a compelling information gap that will drive clicks.