PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“19-year-old former Lafayette football player charged in fatal DUI crash that killed mother of three in Indiana”
KEY ELEMENTS:
– Age: 19-year-old
– Location: Indiana
– Relationship: Former football player
– Shocking element: Fatal DUI crash
– Information gap: What led to the crash?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR Pattern A by including the victim’s age, relationship, and a shocking element, creating an information gap that will drive clicks.