PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old sentenced for killing 12-year-old brother during custody handoff in Gary”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Gary
– Relationship: Brother
– Shocking element: Killing during custody handoff
– Information gap: Why did it happen?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including specific minor ages, a family relationship, and a shocking detail, creating intrigue and leaving readers wanting more.