PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old accused of murdering 12-year-old brother in Katy double homicide”
KEY ELEMENTS:
– Age: 15-year-old, 12-year-old
– Location: Katy
– Relationship: Brothers
– Shocking element: Murder within family
– Information gap: Why did the 15-year-old commit this crime?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including specific ages, family relationship, and a shocking element, creating intrigue and leaving unanswered questions.