PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old accused of shooting, killing 12-year-old brother, charged in Minneapolis”
KEY ELEMENTS:
– Age: 15-year-old and 12-year-old
– Location: Minneapolis
– Relationship: Brothers
– Shocking element: Shooting and killing within family
– Information gap: Why did the shooting occur?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including specific ages, a family relationship, and a shocking event, creating an information gap that intrigues readers to click.