PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“Obsessive ex threatens to kill 5 if not married, shoots teen relative in San Ramon”
KEY ELEMENTS:
– Age: Teen
– Location: San Ramon
– Relationship: Ex-partner
– Shocking element: Threat to kill multiple people
– Information gap: Why did she shoot the teen?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including the specific age of the victim, a family relationship, and a shocking element that creates intrigue and an information gap.