PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old accused of killing 12-year-old brother in Minneapolis tragedy”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Minneapolis
– Relationship: Brothers
– Shocking element: Fratricide
– Information gap: Why did it happen?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including specific ages, family relationship, and a shocking detail, creating intrigue and prompting the reader to click for more information.