PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“39-year-old charged in murders of ex-wife and her dentist husband in Columbus. What drove him to commit such a heinous act?”
KEY ELEMENTS:
– Age: 39-year-old
– Location: Columbus
– Relationship: Ex-wife and her husband
– Shocking element: Double murder
– Information gap: Motive behind the crime
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the perpetrator’s age, relationship context, and a shocking double murder, creating a compelling information gap that will drive clicks.