PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“17-year-old accused of fatally shooting man, injuring woman inside tow truck in Northeast Philadelphia”
KEY ELEMENTS:
– Age: 17-year-old
– Location: Northeast Philadelphia
– Relationship: Not included
– Shocking element: Gunmen opening fire on tow truck
– Information gap: Why did the teenager shoot?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the specific age of the perpetrator, a shocking action, and creating an information gap that intrigues the reader.