PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“7-year-old girl’s skull fractured by rock thrown through school bus window in Newark”
KEY ELEMENTS:
– Age: 7-year-old
– Location: Newark
– Relationship: N/A
– Shocking element: Skull fractured by rock
– Information gap: Who threw the rock and why?
– Verb tier: 2
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by leading with the victim’s age, including a shocking element, and creating an information gap that intrigues readers.