PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“6-year-old mauled to death by Great Dane in Portland, defense attorney claims no warning signs”
KEY ELEMENTS:
– Age: 6-year-old
– Location: Portland
– Relationship: None
– Shocking element: Death by dog mauling
– Information gap: Were there really no warning signs?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including the specific age of the victim, a shocking element of death by a Great Dane, and leaves the reader questioning the lack of warning signs.