PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old nurse accused of harming NICU babies, expected to plead guilty in Virginia”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Virginia
– Relationship: Nurse
– Shocking element: Accused of harming NICU babies
– Information gap: Why is a teenage nurse accused of this?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including a specific minor age, a family relationship, and a shocking detail, creating intrigue and leaving the reader wanting more.