PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old son allegedly shoots Plano man in shocking incident. Victim’s condition unknown in Plano.”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Plano
– Relationship: Father-son
– Shocking element: Son shooting father
– Information gap: What led to the shooting?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including the specific age of the victim, a family relationship, and a shocking action, creating a strong information gap that will drive clicks.
PERFORMANCE TARGETS
Aiming for a top-tier CTR of