PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old sentenced to 25 years to life for killing schoolteacher mother in East San Jose”
KEY ELEMENTS:
– Age: 15-year-old
– Location: East San Jose
– Relationship: Mother
– Shocking element: Sentenced to 25 years to life
– Information gap: Why did he refuse to come to court?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the specific age of the perpetrator, the family relationship, and the shocking consequence of the sentencing, creating intrigue and leaving readers wanting to know more.