PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“17-year-old accused of shooting, killing 2 at Elk Grove restaurant, arrested”
KEY ELEMENTS:
– Age: 17-year-old
– Location: Elk Grove
– Relationship: Not included
– Shocking element: Shooting that killed 2
– Information gap: Why did the shooting occur?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including a specific minor age, a shocking event, and an information gap that leaves the reader wanting to know more.