PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“15-year-old football coach sentenced for relationship with student in Valley High School”
KEY ELEMENTS:
– Age: 15-year-old
– Location: Valley High School
– Relationship: Coach
– Shocking element: Sexual misconduct case
– Information gap: What led to the coach’s arrest?
– Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the specific age of the victim, the relationship context, and a shocking element, creating a compelling information gap that will drive clicks.