PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
“23-year-old woman critically injured in Illinois Medical District drive-by shooting, perpetrator still at large”
KEY ELEMENTS:
– Age: 23-year-old
– Location: Illinois Medical District, Chicago
– Relationship: None
– Shocking element: Drive-by shooting
– Information gap: Will she survive? Who did it?
– Verb tier: 2
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the victim’s exact age, a specific location, and a shocking event, leaving readers wondering about the perpetrator’s identity and the victim’s fate.